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Posts Tagged ‘Youtube Videos’

One of my clients, Katy Goshtasbi, owner/founder of Puris Image, a personal branding company asked me to be the subject of a video series she is creating on her YouTube channel. She had a great idea to create quick 2 – 3 minute videos with her flip cam, interviewing her clients on their experience personal shopping with her at Stein Mart and posting the videos to her social media sites.

What I love about her video series approach are several things:

1. She’s uploading new videos every week with new client interviews and using her keywords with each upload.
2. She’s giving the embed code to each interviewee to get them to add it to their blog (see below), this gives “in-links” to her content.
3. She’s keeping the videos short so that she can keep the viewers interested.
4. She’s promoting the video on her blog, her Facebook site and in Twitter.
5. She’s promoting a strong brand, Stein Mart, in the videos, which is a great way to get noticed, especially if Stein Mart monitors social mentions of their brand. The goal would be that Stein Mart would reach out to her to thank her for all the kind mentions and perhaps it could turn into a great online relationship for her, if the Stein Mart web site or Facebook page links to her videos content. It could help her go viral online and get her more viewers.

If you’ve been thinking about using video to promote your business, take a look at Katy’s approach and see how you can do something like that for yourself. What do you think of her series so far? I’d love to hear your comments below.

YouTube is now the second largest search engine, next to Google. Four times as many small biz owners now have video on their websites as they did one year ago making video not only the present but also the future of social media marketing. If you are not taking advantage of video in your social media campaigns, you need to be.

YouTube is another great social media site that is free to use, all it takes is your time. I recommend to all my clients that they set up their own keyword rich YouTube channel and post with frequency to their Facebook page and embed video in their own blog posts.

On websites that have video, the average viewer stays 6 minutes. On websites without video, the average viewer stays 57 seconds. Video is great for engaging your prospective customer for LONGER, which can boost your conversion rate.

It’s important to not only have a professional video created, but, also to get a flip cam and create your own quick messages on the spot. Both are effective and achieve the goal of allowing your potential customer a way to learn more about you and become pre-sold on your products or services.

Plus, video can help you make that all important PERSONAL connection with your prospective clients and in this day and age of social media, building relationships is what it’s all about.

Visit my friend at http://jilladdison.com to learn more and get a top quality, professional video created at a reasonable price.

This is the first in a series of blogs I’m calling, “Search Engine Marketing 101” or How To Get Your Business Found Online. Today, my specific topic regarding getting yourself found online is about Keywords and their power to help you come up in natural search results. Think of you own activity. When you want to find something, you Google it, right? And, that word, or series of words, you are type into the search box is called “Keywords”.

If you don’t know what keywords your customer is using to find you, you are in trouble. Keywords are of the utmost importance in all your marketing efforts. They need to be everywhere, including the following places:

• Your Web Site for Search Engine Optimization (SEO)
• Tagged in Images on Your Web Site
• Your Blog
• The Titles of your Blogs
• Your Social Media Posts in Facebook
• Your Tweets in Twitter
• Your Headlines on Your YouTube Videos
• Your Summary Section on LinkedIn
• Your Online Press Releases

Keywords can be just one word, or a series of two to even eight words. When they get that long we call that the “long tail”. Think about how you search for something…. When you want to buy shoes, what do you type into the search box? “Running shoes”, “Supreme comfort jogging shoes”, “Nike cross training shoes”, “Brand name athletic shoes at a discount”… and the list can go on and on.

You need to conduct research and know exactly what keywords your customers are using to find you, and in a variety of short and long tailed combinations. Once you have this, it is imperative that you use them in all your online marketing efforts. Knowing what your keywords are and using them often and everywhere will improve your natural search results.