Posts Tagged ‘Traditional Marketing’
As I meet new businesses, I often hear, social media does not work. With that statement, I usually ask, how often are you posting? What topics is your audience interested in? And, how does social media fit in with your “traditional” marketing efforts?
Many businesses open social accounts because they “know they need to”, but, then abandon them, or, don’t create a solid marketing plan to integrate the activity alongside their other marketing (like print ads, flyers and email).
If you want to see success using social media marketing, follow these 3 tips:
- Get your Fans into your Sales Funnel. This is where you drive people to your ordering path, such as, getting them opted into email where they can start to hear about your specials and offers on a regular basis. Drive people back to your OWN website whenever possible. Use your blog to write great content that you can link to and make sure you have a way to capture anyone who visits your web site with a “sign up for emails” box.
- Post Good Content. Make sure you are posting what your audience is interested in. Be sure to deliver great information and yes, you can “sell” to them as well. But, most often, Facebook (for example) is a great tool for reinforcing your brand. You may not make as many “direct sales” from someone clicking on a link. But, you are staying top of mind when they are ready to purchase. And, it’s GREAT to build your list here by posting about upcoming events you are holding or FREE seminars they can “share” with others and opt into your list. You never know where someone is in their buying cycle or what post you make is the one they need at just the right time.
- Ask for What you Want. Your audience already likes you, which is why they are a Fan! All you need to do is tell them what you want them to do. Ask them to “like”, “comment” and “share” and they will. Plus, give specific “calls to action” that provide urgency. “Order by Friday and get 10% off – please share with your friends” and give a link and a code to get the discount.
Marketing is a continuous effort not a one shot deal and there is no silver bullet in any marketing campaign. But, it is just that, a campaign, filled with many efforts that keep you in front of your customer, lead and target marketing so that you are there with the right offer at the right time when they are ready to buy.
(Image credit clickz)
Combining social media with traditional marketing works. Facebook is great for not only connecting with your current customers online, but also getting new leads and exposure via referral.
Here’s one way a hairdresser used social media (Facebook) for lead generation.
I discovered Rely Local from a postcard at a local shop in my neighborhood. I visited their site and “liked” them in Facebook. A few weeks later, I noticed a post entitled “click Like and be entered to win a free haircut from Hair by Chandra.” I really never expected to win, but, as a social media consultant, I know how beneficial clicking “like” can me to a business, so I was happy to click.
When I won, it was such a nice surprise and this was a really great example of how timing is everything. I had been considering finding a hair stylist in my neighborhood, instead of making the 1 hour round trip to visit the shop I’d been using for awhile. So, when I saw the post asking me to click “like”, I was at the perfect time in my “buying cycle” to pay attention to the post and find out more about WIIFM (What’s In It For Me?)
After the free service, she took my picture and uploaded it to her Facebook Business page from her Iphone. I went online to Facebook as well and added my happy comments and review of her service under my photo and also as a separate post right to her Facebook wall (which showed on my own personal Facebook wall and was viewed by all my friends.)
Because of her contest offer, both her Facebook wall and Rely Local are getting new “likes”, engagement, and the opportunity to be seen by all my local friends (and others like me) who may be interested in using her services, or learning more about Rely Local. This is the viral beauty of social media sharing and how you can build your Facebook “fans” and get more leads with social media.
What a business really needs to realize is that social media tools, like Facebook, can serve as another touchpoint (or “eyeball” if you will) to keep you top of mind to your audience. The more someone sees your posts, they will be much closer to buying from you when they are ready to purchase because of the relationship you’ve built with them in the social media community, in this case, Facebook.
I was thrilled to get a free haircut and happy to have found someone local that I liked. It was a win, win for all. Thank you social media!
Contact me today for a FREE Social Media Marketing Report!
- Do you know how to use Social Media to get new customers?
- Are you looking for better and easier ways to market your business online?
- Were you aware that Facebook, Twitter and a Blog can help your business be found in Google search when you use your “keywords”?
- Did you know that Social Media is new newest way to network online?
Don’t miss your opportunity to get new customers and get the word out about your business, products, services or fund raising efforts using social media.
If you are in business you need to be using online marketing. If you are not yet using social media marketing or you have created social media accounts in Twitter and Facebook and are saying to yourself… “Now What?”, please email me to receive my FREE Social Media Marketing Report: “Top 5 Reasons Businesses Should Use Social Media Marketing”.
“I don’t have time”… “I don’t know how”…
If you know you need to start using social media but “don’t have time” or “don’t know how” to use these tools, I am here to help with training, consulting or implementation of your social media marketing campaign. I have over 15 years of experience in corporate Direct Marketing and I am trained in social media. I am dedicated to helping businesses add social media marketing to their traditional marketing plan for increased results.
Call or email me today for your FREE report.
And, if you don’t have time to read my free report, call me for a free 1/2 hour consultation via phone or in person (if you live in San Diego, CA) and I’ll tell you why your business MUST be using social media marketing!
Contact Joann Whetstine
Social Media Marketing Consultant
There are a lot of social media marketing companies popping up all over the internet these days. You are probably seeing a lot of their ads IN the social media spaces, like Twitter and Facebook. “Get thousands of Twitter followers….”, “Automate All Your Social Spaces!” But, the bottom line with these types of companies is this, You Get What You Pay For.
Social Media is all about networking, relationship building and connecting – one human to another. Too much automation will not give your business the “real time” and human presence you want. Now, I’m not saying some pre-scheduled tweets and Facebook posts aren’t helpful, since we can’t be online 24/7 and there are great free online tools such as SocialOomph and HootSuite for that. But, I would strongly caution against using those companies that are offering dirt cheap pricing for social media marketing assistance. You want the person (not a spambot) managing your social media spaces so that you can not only find, but connect with targeted, quality Facebook Fans and Twitter Followers. An automated service cannot provide the human element so critical for social media business success.
All businesses need a social media marketing presence in today’s world. Your customer is looking for it on your web site, catalog and email they receive from you. They want to be the first to know about your specials and coupons and are looking to you for your knowledge in the industry or just the right tidbit of information about the product or service you provide to get them to buy. Though social media is very important, it should be just one element of your marketing strategy. Traditional marketing is still necessary and the smart business owner would choose a social media marketing firm that is solidly rooted in traditional marketing basics, such as direct mail, email and press releases to ensure that a well unified campaign is executed.
Again, with social media, you get what you pay for and if it sounds too good to be true, it probably is. If you’re ready to launch your social media presence for your business and want to make sure the person who manages that effort also has over 15 years of experience in direct marketing, brand building, and designing targeted marketing plans, give me a call. I can help!