Posts Tagged ‘Tool’
As I meet new businesses, I often hear, social media does not work. With that statement, I usually ask, how often are you posting? What topics is your audience interested in? And, how does social media fit in with your “traditional” marketing efforts?
Many businesses open social accounts because they “know they need to”, but, then abandon them, or, don’t create a solid marketing plan to integrate the activity alongside their other marketing (like print ads, flyers and email).
If you want to see success using social media marketing, follow these 3 tips:
- Get your Fans into your Sales Funnel. This is where you drive people to your ordering path, such as, getting them opted into email where they can start to hear about your specials and offers on a regular basis. Drive people back to your OWN website whenever possible. Use your blog to write great content that you can link to and make sure you have a way to capture anyone who visits your web site with a “sign up for emails” box.
- Post Good Content. Make sure you are posting what your audience is interested in. Be sure to deliver great information and yes, you can “sell” to them as well. But, most often, Facebook (for example) is a great tool for reinforcing your brand. You may not make as many “direct sales” from someone clicking on a link. But, you are staying top of mind when they are ready to purchase. And, it’s GREAT to build your list here by posting about upcoming events you are holding or FREE seminars they can “share” with others and opt into your list. You never know where someone is in their buying cycle or what post you make is the one they need at just the right time.
- Ask for What you Want. Your audience already likes you, which is why they are a Fan! All you need to do is tell them what you want them to do. Ask them to “like”, “comment” and “share” and they will. Plus, give specific “calls to action” that provide urgency. “Order by Friday and get 10% off – please share with your friends” and give a link and a code to get the discount.
Marketing is a continuous effort not a one shot deal and there is no silver bullet in any marketing campaign. But, it is just that, a campaign, filled with many efforts that keep you in front of your customer, lead and target marketing so that you are there with the right offer at the right time when they are ready to buy.
(Image credit clickz)
For those who know how to use it wisely, LinkedIn can be a powerful tool for lead generation. It’s not just a place to put your resume or a job board, though most people tend to learn about it when they are job searching. It’s a very effective tool for targeted, free, online networking and lead generation.
LinkedIn is the largest online business networking site. Using the power of “who do you know,” you can make great connections and generate leads for your business, but, you must get involved to do it. This is the way all the social sites work, Facebook, Twitter, etc… You can’t just open an account and let it lie. Participation is key.
LinkedIn has approximately 45 million members, where Facebook, by comparison, has 300 million and Twitter is reported at 32 million. Just looking at the numbers alone, you can see that if you do not have a presence on LinkedIn, you are missing a huge opportunity to connect with potential customers and connections that can help further your business objectives.
Here are 7 tips to follow to optimize your profile, get involved with the community and connect with some experts in your industry in a targeted way:
- Fill Your Summary with a Keyword Filled Story:
That first section before the laundry list of every job you’ve had is the place to tell a story that is filled with keywords about you and your business. Always add a call to action at the end.
- Add Your Picture:
Social spaces are about connecting with people. You must add your picture to your profile. The human element is how people want to connect with you. Plus, if someone is searching for you specifically, this helps them identify you.
- Give and Receive Recommendations:
Just like references on your resume, get your top clients to recommend your work with a glowing review. And, do the same for them.
- Participate in “Answers”:
Read the status updates of your friends, and browse relevant groups to answer as many questions as you can. This keeps your name top of mind, just like a marketing campaign. Plus, all your answers appear on your connections’ home page.
- Post Questions:
This is a great way to connect with people and it helps reinforce your name as a “go to” person in your industry.
- Join Groups:
After you’ve added everyone you know, make new connections and keep building your network by finding groups that interest you and fit with your industry. Find out who is in your group and reach out to them. This is the most targeted marketing you can get!
- Add LinkedIn to your Auto Signature:
And, now that you are actively participating in this incredible social network, add your profile URL to your email auto signature. (And be sure to add any other social media space sites as well, like Twitter and Facebook). You want people to be able to connect with you on any and all social spaces they are using.
You can connect with me at: linkedin.com/in/joannwhetstine