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As the Social Media Success Summit #SMSS10 webinar series continues, I wanted to share with you some tips and ideas to consider for your social media strategy.

“5 Social Media Case Studies”

@marketingprofs Ann Handley spoke about companies using social media and what they were doing well. Her main point was that your social media efforts should be Friendly, Focused and Fertile. Make sure you reach people on a lifestyle level, not just focusing on your products and services. Find out what people care about and create your social media campaign around that. A great example was a Fan Page from FiberOne called “Coping with Disbelief Clinic”: the disbelief is that the product is “high in fiber, but still tastes great”. They use videos and the branding for the product is low key, but, it’s very creative and 22,000 people are participating and creating characters to interact at the “clinic”.

“How to Bring Raving Customers to Your Local Business”

Groupon’s @andrewmason and Four Square’s @tristanwalker were on the panel for this discussion. Groupon harnesses the power of group buying with a daily offer to their subscriber list of 5 million people, in 60 cities. This service is great for a business because Groupon only gets paid if the deal goes live, which is set by the response rate. So, it’s a great alternative to newspaper ads. Something to look into if you are a brick and mortar.

Four Square is a mobile social application which “makes cities easier to use”. You are incentivized to explore your city and “check in” where you are. Consumers get points and businesses offer special offers to the “mayors” or, those who visit most frequently. Starbucks saw a 15 – 20% increase in check-ins when they launched a Four Square campaign offering free coffee.

“Creating Buzz With Social Media Contests”

@mike_stelzner spoke about why to hold social media contests. They: drive traffic, sell products, excite customers, increase exposure, provide goodwill, engage customers and are fun and memorable! Bottom line is that it should offer a compelling reward and make them very easy to participate in. To see big results, you need partners and those with a large following to help spread the word.

Social Media Success Summit 2010

Ready to get on the social media marketing train but don’t know where to start? There is an awesome online conference you must know about! Social Media Success Summit 2010 is the web’s largest live virtual marketing conference that will empower you to use social media to gain more exposure, better engage customers and grow your business.

Attend webinars from 24 of the world’s leading social media gurus, such as: Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook); experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert) and Ramon De Leon (Chicago Domino’s Pizza)—just to mention a few!

This is the place where the social media thought leaders come together to talk about what’s happening in social media marketing and considering the online world is so dynamic and changes so quickly, you’ll want to know what other business have learned and are doing so you can put your social media marketing strategy in place.

TODAY IS THE LAST DAY TO SAVE 50% (Expires at Midnight Pacific on Thursday April 15th)

This virtual, online summit starts Tuesday, May 4 and runs through May 25. It will be spread over many weeks (and recorded for later playback) so, even if you have a schedule conflict, you can still play back any of the webinars at a later date.

“Consider this: 97% of last year’s attendees said they’d recommend the summit to a friend and attend again,” says Michael A. Stelzner, #SMSS10 Event founder. “Studies show that consumers prefer to work with businesses that have a strong social media presence. It’s not too late to get your business engaged with customers via social media. But if you wait, you’ll be giving your competitors a significant advantage that’ll be hard to overcome.”

I attended last year and I can’t wait to find out what this amazing group has to share with us this year! This event is THE SOCIAL MEDIA MARKETING EVENT for any business who wants to be successful using social media to generate leads and build strong business partnerships.