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Posts Tagged ‘social media success summit’

The vast majority of Americans are actively using social media. Has your business acted on this fact?

If you looking for a way to keep pace with the quickly evolving field of social media marketing I highly recommend this webinar series for any business. As a social media professional, I always stay on top of the latest happenings with big brands and online social tools. This social media webinar series is something I attend every year and highly recommend to clients.

More than ever, it’s critical to keep up with social media changes, to stay competitive and to learn the tactics and strategies that produce the best results and the greatest return for your business.

If your business has not yet tapped the massive opportunities presented by social media marketing, read on…

Recent Statistics on Social Media Adoption
Here are a few reasons why you should invest heavily in social media:

Mass adoption of social media: Nearly 80% of all active U.S. Internet users regularly visit social media sites (Nielsen). And while consumers spend 25% of their Internet time on social sites, Facebook has become the most visited website in the world. Your customers are there.

Social media benefits businesses: Among marketers who include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business (eMarketer).

Social media improves branding: In a survey of more than 700 marketers, 88% of respondents found that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs (Wildfire Interactive).

These stats are just a sample of the power of social media.

Are you “all in” with your social media activities? Want to fast-track your success?

Social Media Examiner Announces Social Media Success Summit 2012
“Social media has changed radically in the last 12 months,” acknowledges Michael Stelzner, (CEO and founder of Social Media Examiner). “Google+ entered the stage, Facebook introduced Timeline for pages, YouTube unveiled their new layout, Twitter got a complete revamp and then there’s Pinterest. It’s a completely different world and there’s a need to discover new strategies and new ways to market your business with these platforms.”

To equip you with the latest strategies for marketing with Google+, blogging, Facebook, LinkedIn, YouTube, Twitter and Pinterest, Michael Stelzner and the people you trust from Social Media Examiner have recruited 27 of the world’s most respected social media experts to share their newest tips and advice at Social Media Success Summit 2012.

If you’re not familiar with these events, they’re large online conferences (so you don’t need to travel).

Typically, thousands gather at Social Media Examiner Success Summits to discover new social media tactics, network with peers and discover how other successful businesses are using social media.

What People Say About Social Media Success Summit

Last year, 3,000 people attended the online summit.
Some of the organizations represented were Coca Cola, Visa, Microsoft, 3M, Honda, Kraft Foods, SAP, Wells Fargo, Disney, AutoDesk, LexisNexis, Four Seasons Hotels, Fuddruckers, EMC and thousands of small businesses.
Here’s what some of them had to say:

“Thoroughly wowed by the format and content. I will most definitely attend future summits,” Kim Kiefer

“Guaranteed to improve the way you approach social media. I’ll be back next year!” Derrick Sweet

“Phenomenal topics and knowledgeable speakers. The ability to ‘catch up’ on sessions thanks to recordings was a selling point for me due to scheduling,” Erin Caples

“This is the most comprehensive training I have yet seen on social media. The lineup of presenters was most impressive and the whole summit exceeded my expectations,” Suzanne Kiraly

Meet Your Presenters
Among the 27 social media experts who will be presenting at this summit are:

• Jeremiah Owyang, Altimeter Group
• Chris Brogan, author of Google+ for Business
• Mari Smith, co-author of Facebook Marketing: An Hour a Day
•  Brian Solis, author of Engage
• Scott Monty, head of social media at Ford Motor Company
• Frank Eliason, author of @YourService
• Michael Stelzner, founder of Social Media Examiner and author of Launch
• Jay Baer, co-author of The Now Revolution\
•  Jason Falls, co-author No Bullshit Social Media
• Mark Schaefer, author of The Tao of Twitter
• C.C. Chapman, co-author of Content Rules
• Dave Kerpen, author of Likeable Social Media
• Jesse Stay, author of Google+ for Dummies
• Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies
• And experts from Dell, Ford, LinkedIn, Citigroup, Citrix and many others.

Why Attend Social Media Success Summit?
Here are a few reasons:

• Learn the latest and best social media business-building tactics.
• Learn about tracking and measuring social media return on investment.
• Learn how to sell with Google+, blogging, Facebook, LinkedIn, YouTube, Twitter and Pinterest.
• Learn how content marketing fits in with social media.
• You’ll have the opportunity to network via LinkedIn with thousands of people who are expected to attend.
• You’ll interact live with experts from big B2B and B2C brands such as Ford, Dell, LinkedIn, Citigroup and Citrix.
• Keep learning even after the summit is over—With the session recordings and the transcripts, you can keep studying the material for up to one year from the date of your ticket purchase.

Want to save some money? If you reserve your spot now, you’ll save 50%. Click here for details.
What do you think? Would you be interested in learning what the world’s top social media experts are doing that makes them so successful?

Leave your questions and comments in the box below.

Have you heard the buzz about Social Media Success Summit 2011—the web’s largest online social media marketing conference?

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your social media results, let me share a story with you.

PROOF SOCIAL MEDIA MARKETING WORKS…

In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.
Slightly more than a year later, his site has more than 57,000 email subscribers, over 31,000 Facebook fans, a half-million page views a month, and has generated nearly $2 million in sales.

Everything he does focuses on delivering high-quality content coupled with intelligent social media marketing.
Michael’s story is not unique. A significant 73% of business owners and marketers plan to increase their use of social media in 2011 (2011 Social Media Marketing Industry Report).

What’s the connection? Your customers (and prospects) are using social media every day. Social media is a new marketing frontier because it bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?
Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Social Media Success Summit 2011.

A significant 2,500 marketers and business owners from around the world attended his last Social Media Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful social media marketing tactics, track and measure your social media ROI, and see how successful social media campaigns were executed. Twenty-two of the world’s leading social media superstars will be summit instructors.

Presenters include Jeremiah Owyang (Altimeter Group), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), and experts from Boeing, Intel, Verizon, Cisco and LinkedIn.

Plus join Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR), Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), and Ann Handley (MarketingProfs)–just to name a few.

Attendees at our two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Microsoft, Harvard, San Francisco Giants, MetLife, Kraft Foods, Hyatt Hotels, Stanford, Ben & Jerry’s, IDG and Disney. But you don’t need to be a big business to benefit!

This is the world’s largest online social media event designed to empower marketers and business owners to master social media marketing. And the great news is it’s a live online conference you can attend from your home or office.
Go here now to learn more.

Here’s to your success!
Joann Whetstine

P.S. Twenty-two of the most successful social media pros will show you how to use social media to market and grow your business. Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works!

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “8 Steps to Creating a Winning Social Media Strategy” by Jay Baer (valued at $59) waiting for you. Go get it here.

The Social Media Success Summit #SMSS10 continues to deliver powerful information on how you can utilize social media marketing in your business.

“8 Steps to Creating a Winning Social Media Strategy”
@JayBaer wants us to remember that tools change, so, start with a strong strategic plan for your social media efforts. Make sure you have a team at your office to support it. Decide who your audience is and don’t forget to listen to them. The best way to break through is make the company human. Tell stories or your customer’s stories (remember Jared from Subway?). Get beyond the features and benefits and make people feel your passion.

“How Mobile Marketing Can Improve Social Media”
@kimdushinkski wants you to know that even if you don’t think you are mobile, if you are sending email and someone checks it from their phone you are! You should even consider having a web page to your main site that is optimized for mobile so people can easily see how to contact you on their 2 inch phone screen. If you are ready to dip your toe into the mobile marketing waters, both Twitter and Facebook offer SMS test message feeds your fans and followers can subscribe to.

“The Future of Social Media”
@steverubel says that trends develop slowly but are timeless. Remember that people need to hear your message 3 to 5 times from 3 to 5 different sources for it to sink in. Tap into free tools online and become a data junkie to figure out what unmet needs are on the rise that you can provide the solution for and create content that will be passed around. All roads to content lead through Google, so, make friends with Google Insights. You could rise to the top of a search category if you are digitally visible in enough places. Klout.com is a great place to find out “who the world is listening to”.

Wednesday May 5th was the first full day of webinars for the Social Media Success Summit 2010 #SMSS10. Here’s a quick recap of some the great social media marketing takeaways from the three webinars:

Optimizing Your Facebook Fan Page
@MariSmith gave a great class on “Optimizing Your Facebook Fan Page”. What I loved the most was seeing all the great examples of Facebook welcome pages. Did you know that your Facebook Fan page does not have to be just your wall of posts? You can have fans land on any page you like and if you have access to a great graphic designer, make use of Faceboook Markup Language (the FBML app) and create something that meets your business objectives like one of these:

1. This one makes you click “like” button to see it interact with you: facebook.com/CarrotCreative
2. This one uses video to engage you: facebook.com/stevespangler
3. This one lands you right on a product page to purchase and has the “like” widget next to each item: facebook.com/threadless
4. More video and a great example for a company that is not product oriented: facebook.com/EZINEARTICLES

The main goal of your Fan page should be to create a call to action. What do you want someone to do when they visit you? Become a fan? (or, now, show they “like” you?) Collect their email address? Order product? Use your Fan page to meet your business objectives. Plus, you can split test welcome pages, as each one has a unique URL. See which one works best for you!

5 Ways to Measure Social Media
@JasonFalls spoke about “5 Ways to Measure Social Media”.
I liked these 3 points regarding how to measure social media success (besides just strictly sales and google analytics):

1. Community: Fiskars has a great example of how they created a “community” of ambassadors for their product at: http://www.fiskateers.com/ Always good to keep people singing your praises!
2. Customer Service: You can measure effectiveness of social media if your customers are using it to get answers so you get less contacts to customer service, or your call center. Plus, the more ways a customer can contact you = happy customers. Compare survey results for more concrete results.
3. R&D: Use social media to help you come up with new or improved product/service ideas. No cost way to generate market research. Ie.) Dell “Idea Storm” http://www.ideastorm.com/ has received 13,000 comments. 415 ideas were used and many were revenue generating. Also, Joffrey’s Coffee http://www.joffreys.com/ reached out to bloggers and said “what coffee flavor do you like?” and created a new one based on their input called “coffee 2.0” which was then in turn blogged by them out to their followers.

Creating Ravings Fans with Social Media
And, finally, @Ramon_Deleon the Chicago Dominos Pizza owner who uses social media to WOW his customers daily talked about “Creating Ravings Fans with Social Media”:
Ramon has a huge audience of college kids on twitter and Facebook and as these kids move into corporate life, he keeps in touch with them regularly. He’s built a strong brand for himself and really keeps customers engaged in his social media spaces. I like these tips he shared:

1. Think about how you can help the customer and give them positive reasons to talk about you.
2. Promote them so they will tweet about you and share.

For example, he prints up a flyer that he puts on his pizza boxes with his favorite customers twitter handles on it, it has big impact. This is a case of doing someone a favor before they ask, so, you are on their good side when you need something. He also volunteers at many events in Chicago and always has a big Dominos sign along to get lots of photos taken to share in Facebook. He’s also great at quick videos to thank customers and even apologize for errors if needed. All these techniques using social media keep him top of mind to the customer and when someone thinks of pizza in Chicago, they think of him first.

Social Media Success Summit 2010

Ready to get on the social media marketing train but don’t know where to start? There is an awesome online conference you must know about! Social Media Success Summit 2010 is the web’s largest live virtual marketing conference that will empower you to use social media to gain more exposure, better engage customers and grow your business.

Attend webinars from 24 of the world’s leading social media gurus, such as: Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook); experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert) and Ramon De Leon (Chicago Domino’s Pizza)—just to mention a few!

This is the place where the social media thought leaders come together to talk about what’s happening in social media marketing and considering the online world is so dynamic and changes so quickly, you’ll want to know what other business have learned and are doing so you can put your social media marketing strategy in place.

TODAY IS THE LAST DAY TO SAVE 50% (Expires at Midnight Pacific on Thursday April 15th)

This virtual, online summit starts Tuesday, May 4 and runs through May 25. It will be spread over many weeks (and recorded for later playback) so, even if you have a schedule conflict, you can still play back any of the webinars at a later date.

“Consider this: 97% of last year’s attendees said they’d recommend the summit to a friend and attend again,” says Michael A. Stelzner, #SMSS10 Event founder. “Studies show that consumers prefer to work with businesses that have a strong social media presence. It’s not too late to get your business engaged with customers via social media. But if you wait, you’ll be giving your competitors a significant advantage that’ll be hard to overcome.”

I attended last year and I can’t wait to find out what this amazing group has to share with us this year! This event is THE SOCIAL MEDIA MARKETING EVENT for any business who wants to be successful using social media to generate leads and build strong business partnerships.