Posts Tagged ‘Blog’

Experts Tell All – Blogging Works!

The Blogging Success Summit has kicked off with full force. I always attend webinars like these to stay current on what’s happening with social media for big companies as well as learning results from other social media consultant’s client successes.
With three sessions so far, we heard from:

  1. Richard Jalichandra, the CEO of Technorati, with a great Keynote speech talking about best practices for brands and bloggers and the State of the Blogosphere.
  2. Joe Pulizzi, co-author of Get Content Get Customers, and founder of Junta42 and the Content Marketing Institute revealed twenty actionable tactics to create compelling content.
  3. Debbie Weil, author of The Corporate Blogging Book, talked about Leveraging Your Blog as a Social Media Hub.

Here were the big takeaways:

  • Set Goals. Make sure you have a goal for your blog and this goal must be conveyed to everyone in the marketing staff and outlined in a content calendar. Be targeted. Stay focused.
  • Solve Problems. Your blog must be about your customers pain points, not, “all about you”. Remember WIIFM? (What’s In It For Me?) – Keep that top of mind. Show how you solve a problem.
  • Listen! Monitor your competition in your niche. Set alerts on your keywords to find out what your customers and competitors are talking about. Cover these topics on your blog.
  • Track Success. Here’s a great article on “21 Blog Metrics” you should read that will give you great ideas on what to track and measure.
  • Call to Action. Don’t forget to tell someone what you want them to do once they visit your blog. “Ask for the sale”: ie.) download a whitepaper, follow us on Facebook, sign up for free newsletter, request a demo, attend our free webinar, etc…
  • Outsource. Find a blogging resource that can tell a story, and understands your business niche. In order for you to generate the amount of engaging content your blog needs, you should know that ½ of all companies outsource their blog writing.
  • As Facebook and Twitter may come and go or social platforms may change over time, a blog stands as your “permanent digital footprint” – the Hub. Every article holds a unique URL which makes it easy to find share and linked to from any social platform. And, and when you wisely use your keywords in your headlines and body copy, you are improving your Search Engine Optimization (SEO) with valuable content that lives online forever.

    Why Blogging Means Business – San Diego North Rotary Club

    san diego north rotary clubI’m excited to have been asked to speak at the San Diego North Rotary club on Thursday February 3rd to talk about “Why Blogging Means Business”.

    My talk will focus on: the top 5 things every blog must have; how you can easily start one; and how often you need to blog to see results.

    You can join us for the Rotary Club meeting on February 3rd, at 7am. It will be located at the Carmel Mountain Ranch Country Club 14050 Carmel Ridge Rd. San Diego, CA 92128.

    Visit this site to learn more about the San Diego North Rotary Club at:

    Why You Should attend the Blogging Success Summit 2011

    Have you heard the buzz about Blogging Success Summit 2011—the web’s largest online blogging conference?

    Before I tell you how this virtual summit will help your business gain more exposure, more qualified leads, better customer engagement and more sales, let me share a story with you.


    In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

    He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.

    Slightly more than a year later, he has nearly 50,000 email subscribers, a half-million page views a month, and has generated nearly $2 million in sales from the site.

    Everything he does focuses around delivering high-quality content along with intelligent marketing.

    Michael’s story is not unique. A significant 43% of U.S. companies will be marketing via their own blog by 2012, according to eMarketer.

    Now the connection… Blogging represents a new marketing frontier because it bypasses all the costly middlemen and allows you to own your own platform, quickly engaging with your customers and prospects! AND this presents an enormous opportunity for you.


    Michael (and his team) have been working for months to bring the best minds in blogging together in a fully online event called Blogging Success Summit 2011.

    More than 4,400 marketers and business owners from around the world attended his last two summits. Businesses were transformed. In fact, 95% of attendees said they’d attend again.

    This summit’s focus is to empower you to implement successful blogging strategies, grow a loyal following, generate quality leads and sell with your blog.

    Twenty-three of the world’s leading social media superstars will be summit instructors.

    Presenters include Technorati CEO Richard Jalichandra, Scott Monty (head of social media, Ford), Darren Rowse (co-author, ProBlogger), Brian Clark (Copyblogger), Michael Stelzner (Social Media Examiner), Debbie Weil (author, The Corporate Blogging Book), Douglas Karr (co-author, Corporate Blogging for Dummies) and experts from McDonald’s, Cisco, Southwest Airlines, Sony and Procter & Gamble.

    Plus join Joe Pulizzi (co-author, Get Content Get Customers), Mari Smith (co-author, Facebook Marketing), Jay Baer (co-author, The Now Revolution), Chris Garrett (co-author, ProBlogger), Dave Garland (author, Smarter, Faster, Cheaper), Mike Volpe (VP of marketing, HubSpot), and Rick Calvert (CEO, BlogWorld)—just to mention a few.

    Attendees at our two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Intel, Harvard, San Francisco Giants, Kraft Foods, Hyatt Hotels, Stanford, IDG and Disney. But you don’t need to be a big business to benefit!

    This is the world’s largest online blogging event designed to empower marketers and business owners to master blogging. And the great news is it’s a live online conference you can attend from your home or office.

    Go here now to learn more.

    Here’s to your success!

    Joann Whetstine, Social Media Marketing Consultant

    P.S. You can get 50% off if you act now. Twenty-three successful blogging pros will show you how to use blogging to market and grow your business.

    Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works.

    P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Building Community with Facebook and Blogs” (valued at $59) waiting for you. Go get it here.

    Social Media Resources I Use

    As Social Media becomes more and more the norm in online marketing, there are many resources now available where you can keep current on social media tools, results and tips. I thought it would be helpful to share some of the resources I use. Visit the sites below and “like” them or subscribe to their blog via RSS, or ask to receive their e-newsletter. The more you know, the better you will be able to manage your own social sites for maximum engagement, “likes” and, (what everyone really wants), sales and revenue increases:

    Social Media Examiner

    Mari Smith – Facebook Expert


    Search Engine Land

    Darren Rowse – Problogger

    Brian Clark – Copyblogger

    Denise Wakeman – The Blog Squad

    Chris Brogan

    Lewis Howes – LinkedIn Expert

    Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

    Facebook Success Summit – Strategy, Ads, Engagement

    I’m so excited to attend the Facebook Success Summit #fbss10 this month. I’ll be posting to my blog with a recap of the key takeaways from the presentations. It’s very important to me to stay current on what is going on in the dynamic space of social media marketing, and that is why I am taking part in this virtual webinar series through the month of October. With people spending a 55 minute average amount of time on Facebook, you want to make sure your page is a great experience for fans and also “sticky” enough so they will want to keep coming back.

    How to Create a Compelling Facebook Presence that Generates Profits
    Social Media Marketing guru, Mari Smith gave a wonderful presentation with a 6 step Facebook strategy. Once you have set your goal for using Facebook, these are the steps to follow to achieve it:

    1. Design – Make sure your Facebook Welcome page is designed to meet your goal (ie. Are you trying to get more people to opt in to your list? Make sure to include your email collection box.)
    2. Content – Decide how often (frequency, time of day) to post good content to your fans and what kind. (links, videos, other people’s content.)
    3. Promotion – Decide how often to run special offers, coupons and promotions.
    4. Engagement – Make sure you are engaging your audience with questions and fun.
    5. Conversion – Are the fans buying or doing the action you’ve requested of them (ie. Joining your list, commenting on your wall). Track as much as possible.
    6. Scalability – When your fans grow into the thousands, do you have the internal support staff to continue your current level of service?

    How to Build and Manage a Loyal Fan Base
    Amy Porterfield and Cindy King, managers of the Social Media Examiner Facebook Fan page, gave a great talk outlining how they keep their fans engaged and happy. Here are their 5 tips:

    1. Engagement – Respond to every post and use their name so it is personal.
    2. Ask Questions – You don’t always have to ask something specific to your brand (ie. What is your favorite frosting.)
    3. Use @ Tags – If your fan page has a personal profile behind it and you are “friends” with the fans, you can “tag” their name in a post to build relationships.
    4. Use 3rd Party Articles – Reference someone else’s article and then pose your own question or comment about it.
    5. Negative Comments – If you receive negative comments, don’t ignore or delete. Use it as a time to shine.

    The Power of Facebook Advertising
    Facebook has exceeded Google in the weekly market share of total internet traffic. Facebook is now the largest display advertising in the world as of 1st Quarter 2010, surpassing Yahoo. Chris Treadaway told us about how you can easily test Facebook ads and how extremely targeted and cost effective they are.

    Chose to show your ad based on geographics, gender, age, birth date or marital status. Pick keywords people display in their profile. Choose to exclude those already following you. You’ll see the estimated reach numbers before you make the ad live. You can choose from the self service option spending as little as $1 per day or sponsored ads, with a $5k minimum. Be sure to run your ad for at least 7 days to get results, before deciding to change copy, headline or photo images. Track results over time to determine the ad that works the best for conversion.

    Again, before you can get the results you want using Facebook for business, be sure to set a clear goal then follow some of the suggestions above to achieve it. If you need social media training or help with social media strategy, I can help.

    Will You Be at the Facebook Success Summit?

    Facebook Success Summit

    Facebook Success Summit

    I keep very current on social media training, tools and results so, I would not miss the Facebook Success Summit 2010: The Web’s Largest Online Facebook Marketing Conference.

    This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer. Who’ll be there? Radisson Hotels, Microsoft, AAA, Cisco, Universal Studios Orlando, Ikea, California Travel & Tourism Commission, Philips, Kellogg, MetLife, CNN, HP, Henkel, Autodesk, Country Music TV, AARP, HealthNet, Tropicana Atlantic City, Long John Silver’s, Cutco, Ben & Jerry’s, Mary Kay, Warner Bros. Entertainment, Otis Spunkmeyer, Wyndham Hotels, University of Tennessee, Brueggers, Herbalife and hundreds of small businesses.

    Here’s what you’ll learn:

    • Discover the best ways to market your business with Facebook
    • Find out how to build an engaging Facebook presence
    • Learn how to grow a loyal Facebook following via news feed optimization, creative promotions and Facebook advertising
    • Discover how to create an active community using Facebook
    • See how successful businesses built Facebook pages and how you can achieve similar results
    • Interact live with Facebook marketers from recognized businesses, including Intel, Microsoft Xbox, Cisco, SAP and the Washington Redskins
    • Connect with the industry’s top experts (Brian Solis, Mari Smith, Jesse Stay, Paul Dunay, Justin Smith, Darren Rowse, Jay Bear, Michael Stelzner and many others!)
    • Learn how to integrate Facebook with your website, blog and other marketing programs
    • Gain a leg up on your competitors, helping you stand out and providing an early mover advantage
    • Ask live questions and get answers

    All this from the comfort of your computer. Attend real time, or view the recordings for session you miss. No travel cost and transcripts are included.

    Keeping up on what’s current with Facebook is a full time job. That’s why I highly recommend the Facebook Success Summit to any business who wants to succeed with their social media marketing strategy.

    5 Keys to Social Media Success Webinar

    I’m excited to be interviewed on by the team at Conscious Social tomorrow with their webinar “5 Keys to Social Media Success”. On the webinar, I will be sharing tips and showing examples of how businesses are being successful using social media marketing.

    Conscious Social is an online community that offers FREE Social Media Webinars hosted by Laura Rubinstein & Karriann Graf. You can find them in Twitter at @KarriannGraf and @CoachLaura. Visit to attend my webinar for free and keep coming back to them to hear other experts reveal their marketing tips every week. You’ll also have access to time leveraging tools, and learn insider social media tricks.

    Learning to navigate the Social Media spaces is definitely something you need to be taught in order to use your time efficiently. I highly recommend Conscious Social webinars as a great online resource. And, if you are looking for one-on-one, in person, Social Media training in San Diego, I can help. Or, if you are a small to medium sized business that does not have the in-house resources to facilitate your own social media campaign, provides monthly social media services, speaking as your company voice.

    How Social Media Can Keep You Marketing in a Down Economy

    You are a business owner. A struggling economy may not be the optimal market you’d like to operate in, but, we can’t do much to change where we are… or can we? History shows that companies that continue to market and even increase their marketing effort in a down economy grow their business even more when the recession rebounds. And, with social media marketing on the rise, there is no better time to take advantage of your time resources and “spend time” utilizing social media marketing to promote your business!

    In a study by the American Association of Advertising Agencies, companies with even modest increases in marketing and advertising spending during the last recession saw gains in market share. Here’s a few ways you can give your business the best chance possible for riding out and rising above this troubled economy.

    • Be Innovative!
      Using your Blog, Twitter and Facebook sites, launch a poll or survey using a free service like, to find out what new products or services your customers want to see. Social media is a great place to get real time results and listen to what people want. Needs are out there, now’s your time to shine by finding out what people want and creating a product or service to fit that need. Awareness and focus grows from economic downturn, so, instead of pulling back, get out there and find out what your market needs and why. Be the solution to their problem.
    • Listen to Your Customers
      Strengthen your customer service arm by adding support through Twitter. Be there for your customers. Listen to their needs and strengthen the relationship by going above and beyond their expectations. This is the time to secure their loyalty and keep them connected to you through Facebook with positive, uplifting, informative messages posted daily. Be a thought leader and inspire them with your knowledge about your industry. Make the content so great they will want to “share” or “RT (retweet)” it.
    • Keep Your Prices Steady
      Rather than reduce prices, increase the value of your offering. Your product or service has the same value it always did and people will spend money on things they want and need. To help make the sale on your product or service, try a limited time offer with an additional bonus ie.) “Order your lipstick before Sept 15th and receive a free purse mirror as an extra bonus.”
    • Stay in Front of Your Customers
      Don’t cut the marketing and advertising budget. Keep top of mind to your customers by staying in front of them with mail, email, phone calls and social media. This is a great time to pre-schedule daily tweets to twitter, posts to Facebook and start writing one blog per day. Because many other companies are cutting back, your message will more likely be heard and reach your customer more easily because there will be less clutter. Social media by nature is permission-based marketing. When someone “follows” you in Twitter or “likes” you as a Fan in Facebook, or subscribes to your blog via RSS, they are giving you permission to speak to them, so make it good.
    • Be the smart company in this economy who rides out this storm and rises above the rest. Keep marketing in a down economy and when it turns around, you’ll be the one who has their loyalty, trust and a customer for life.

    Are You Taking Advantage of Video in Your Social Media Campaigns?

    YouTube is now the second largest search engine, next to Google. Four times as many small biz owners now have video on their websites as they did one year ago making video not only the present but also the future of social media marketing. If you are not taking advantage of video in your social media campaigns, you need to be.

    YouTube is another great social media site that is free to use, all it takes is your time. I recommend to all my clients that they set up their own keyword rich YouTube channel and post with frequency to their Facebook page and embed video in their own blog posts.

    On websites that have video, the average viewer stays 6 minutes. On websites without video, the average viewer stays 57 seconds. Video is great for engaging your prospective customer for LONGER, which can boost your conversion rate.

    It’s important to not only have a professional video created, but, also to get a flip cam and create your own quick messages on the spot. Both are effective and achieve the goal of allowing your potential customer a way to learn more about you and become pre-sold on your products or services.

    Plus, video can help you make that all important PERSONAL connection with your prospective clients and in this day and age of social media, building relationships is what it’s all about.

    Visit my friend at to learn more and get a top quality, professional video created at a reasonable price.

    FREE Social Media Marketing Report

    Contact me today for a FREE Social Media Marketing Report!

    • Do you know how to use Social Media to get new customers?
    • Are you looking for better and easier ways to market your business online?
    • Were you aware that Facebook, Twitter and a Blog can help your business be found in Google search when you use your “keywords”?
    • Did you know that Social Media is new newest way to network online?

    Don’t miss your opportunity to get new customers and get the word out about your business, products, services or fund raising efforts using social media.

    If you are in business you need to be using online marketing. If you are not yet using social media marketing or you have created social media accounts in Twitter and Facebook and are saying to yourself… “Now What?”, please email me to receive my FREE Social Media Marketing Report: “Top 5 Reasons Businesses Should Use Social Media Marketing”.

    “I don’t have time”… “I don’t know how”…

    If you know you need to start using social media but “don’t have time” or “don’t know how” to use these tools, I am here to help with training, consulting or implementation of your social media marketing campaign. I have over 15 years of experience in corporate Direct Marketing and I am trained in social media. I am dedicated to helping businesses add social media marketing to their traditional marketing plan for increased results.

    Call or email me today for your FREE report.

    And, if you don’t have time to read my free report, call me for a free 1/2 hour consultation via phone or in person (if you live in San Diego, CA) and I’ll tell you why your business MUST be using social media marketing!

    Contact Joann Whetstine
    Social Media Marketing Consultant

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