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Posts Tagged ‘social media experts’

The vast majority of Americans are actively using social media. Has your business acted on this fact?

If you looking for a way to keep pace with the quickly evolving field of social media marketing I highly recommend this webinar series for any business. As a social media professional, I always stay on top of the latest happenings with big brands and online social tools. This social media webinar series is something I attend every year and highly recommend to clients.

More than ever, it’s critical to keep up with social media changes, to stay competitive and to learn the tactics and strategies that produce the best results and the greatest return for your business.

If your business has not yet tapped the massive opportunities presented by social media marketing, read on…

Recent Statistics on Social Media Adoption
Here are a few reasons why you should invest heavily in social media:

Mass adoption of social media: Nearly 80% of all active U.S. Internet users regularly visit social media sites (Nielsen). And while consumers spend 25% of their Internet time on social sites, Facebook has become the most visited website in the world. Your customers are there.

Social media benefits businesses: Among marketers who include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business (eMarketer).

Social media improves branding: In a survey of more than 700 marketers, 88% of respondents found that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs (Wildfire Interactive).

These stats are just a sample of the power of social media.

Are you “all in” with your social media activities? Want to fast-track your success?

Social Media Examiner Announces Social Media Success Summit 2012
“Social media has changed radically in the last 12 months,” acknowledges Michael Stelzner, (CEO and founder of Social Media Examiner). “Google+ entered the stage, Facebook introduced Timeline for pages, YouTube unveiled their new layout, Twitter got a complete revamp and then there’s Pinterest. It’s a completely different world and there’s a need to discover new strategies and new ways to market your business with these platforms.”

To equip you with the latest strategies for marketing with Google+, blogging, Facebook, LinkedIn, YouTube, Twitter and Pinterest, Michael Stelzner and the people you trust from Social Media Examiner have recruited 27 of the world’s most respected social media experts to share their newest tips and advice at Social Media Success Summit 2012.

If you’re not familiar with these events, they’re large online conferences (so you don’t need to travel).

Typically, thousands gather at Social Media Examiner Success Summits to discover new social media tactics, network with peers and discover how other successful businesses are using social media.

What People Say About Social Media Success Summit

Last year, 3,000 people attended the online summit.
Some of the organizations represented were Coca Cola, Visa, Microsoft, 3M, Honda, Kraft Foods, SAP, Wells Fargo, Disney, AutoDesk, LexisNexis, Four Seasons Hotels, Fuddruckers, EMC and thousands of small businesses.
Here’s what some of them had to say:

“Thoroughly wowed by the format and content. I will most definitely attend future summits,” Kim Kiefer

“Guaranteed to improve the way you approach social media. I’ll be back next year!” Derrick Sweet

“Phenomenal topics and knowledgeable speakers. The ability to ‘catch up’ on sessions thanks to recordings was a selling point for me due to scheduling,” Erin Caples

“This is the most comprehensive training I have yet seen on social media. The lineup of presenters was most impressive and the whole summit exceeded my expectations,” Suzanne Kiraly

Meet Your Presenters
Among the 27 social media experts who will be presenting at this summit are:

• Jeremiah Owyang, Altimeter Group
• Chris Brogan, author of Google+ for Business
• Mari Smith, co-author of Facebook Marketing: An Hour a Day
•  Brian Solis, author of Engage
• Scott Monty, head of social media at Ford Motor Company
• Frank Eliason, author of @YourService
• Michael Stelzner, founder of Social Media Examiner and author of Launch
• Jay Baer, co-author of The Now Revolution\
•  Jason Falls, co-author No Bullshit Social Media
• Mark Schaefer, author of The Tao of Twitter
• C.C. Chapman, co-author of Content Rules
• Dave Kerpen, author of Likeable Social Media
• Jesse Stay, author of Google+ for Dummies
• Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies
• And experts from Dell, Ford, LinkedIn, Citigroup, Citrix and many others.

Why Attend Social Media Success Summit?
Here are a few reasons:

• Learn the latest and best social media business-building tactics.
• Learn about tracking and measuring social media return on investment.
• Learn how to sell with Google+, blogging, Facebook, LinkedIn, YouTube, Twitter and Pinterest.
• Learn how content marketing fits in with social media.
• You’ll have the opportunity to network via LinkedIn with thousands of people who are expected to attend.
• You’ll interact live with experts from big B2B and B2C brands such as Ford, Dell, LinkedIn, Citigroup and Citrix.
• Keep learning even after the summit is over—With the session recordings and the transcripts, you can keep studying the material for up to one year from the date of your ticket purchase.

Want to save some money? If you reserve your spot now, you’ll save 50%. Click here for details.
What do you think? Would you be interested in learning what the world’s top social media experts are doing that makes them so successful?

Leave your questions and comments in the box below.

Can you believe it was just 5 years ago that Twitter began? What was once just a way to keep friends easily connected with real time updates like “Where you at?”, Twitter is now a tremendous tool for the business that knows how to use it properly.

Used for Branding, Customer Service, Coupon Specials, making joint venture partnerships, online networking, search engine optimization, driving traffic to your blog or web site, and more… Twitter is an online marketers dream. With keyword search, you can find someone talking about your product, service, or Brand, real time and reply back to them (whether they are following you or not.)

I caught Biz Stone, the co-founder of Twitter (find him @biz on Twitter), on Conan O’Brien’s Show last week. With the Tonight Show debacle and Conan being restricted on when he could appear in public and what he could say last year, he said Twitter was his saving grace. Visit @teamcoco to read his witty tweets.

Brian Solis blogged that Twitter, “has a reported 200+ million users (and bots) and a market valuation of $8 – $10 billion. It took 3 years, 2 months and 1 day to hit 1 billion Tweets. Now it only takes 1 week for Twitter to syndicate 1 billion Tweets.” If you are actively using Twitter, you understand how it works and can really see the power of it to connect instantly with someone you know, or have a common interest with. Even the mobile use of Twitter has grown 182% in the last year.

If you visit Twitter’s home page these days, their tag line reads, “The Best Way to Discover What’s New in Your World.” For the general user, you can find out what Oprah has to say, or stay up to date on the latest happenings of your favorite music artist or celebrity.

In January there was a lot of talk about how Twitter helped the people of Tunisia stay connected and avoid censorship by their government using the hashtag #sidibouzid.

Twitter is a lot of things to a lot of different users. For social media experts, having a networking tool available at your fingertips that can reach anyone (who has a Twitter account), anywhere, in any country, in seconds is phenomenal. As long as you have a business strategy in place regarding what you are saying and when, you should be seeing success with this aspect of “permission marketing”. If after reading this you thought to yourself, “I’m supposed to have a Twitter strategy for my business account”, then, you might want to give me a call.

Twitter itself reports that 460,000 new accounts were created each day on average in February 2011. Did one of those accounts belong to you or your business? Have you found connections that are a great source of referral? Are you tracking clicks and offer codes from Twitter? What do you use Twitter for? I welcome your comments.

Have you heard the buzz about Social Media Success Summit 2011—the web’s largest online social media marketing conference?

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your social media results, let me share a story with you.

PROOF SOCIAL MEDIA MARKETING WORKS…

In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.
Slightly more than a year later, his site has more than 57,000 email subscribers, over 31,000 Facebook fans, a half-million page views a month, and has generated nearly $2 million in sales.

Everything he does focuses on delivering high-quality content coupled with intelligent social media marketing.
Michael’s story is not unique. A significant 73% of business owners and marketers plan to increase their use of social media in 2011 (2011 Social Media Marketing Industry Report).

What’s the connection? Your customers (and prospects) are using social media every day. Social media is a new marketing frontier because it bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?
Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Social Media Success Summit 2011.

A significant 2,500 marketers and business owners from around the world attended his last Social Media Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful social media marketing tactics, track and measure your social media ROI, and see how successful social media campaigns were executed. Twenty-two of the world’s leading social media superstars will be summit instructors.

Presenters include Jeremiah Owyang (Altimeter Group), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), and experts from Boeing, Intel, Verizon, Cisco and LinkedIn.

Plus join Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR), Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), and Ann Handley (MarketingProfs)–just to name a few.

Attendees at our two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Microsoft, Harvard, San Francisco Giants, MetLife, Kraft Foods, Hyatt Hotels, Stanford, Ben & Jerry’s, IDG and Disney. But you don’t need to be a big business to benefit!

This is the world’s largest online social media event designed to empower marketers and business owners to master social media marketing. And the great news is it’s a live online conference you can attend from your home or office.
Go here now to learn more.

Here’s to your success!
Joann Whetstine

P.S. Twenty-two of the most successful social media pros will show you how to use social media to market and grow your business. Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works!

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “8 Steps to Creating a Winning Social Media Strategy” by Jay Baer (valued at $59) waiting for you. Go get it here.