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Posts Tagged ‘Media Strategy’

The Social Media Success Summit #SMSS10 continues to deliver powerful information on how you can utilize social media marketing in your business.

“8 Steps to Creating a Winning Social Media Strategy”
@JayBaer wants us to remember that tools change, so, start with a strong strategic plan for your social media efforts. Make sure you have a team at your office to support it. Decide who your audience is and don’t forget to listen to them. The best way to break through is make the company human. Tell stories or your customer’s stories (remember Jared from Subway?). Get beyond the features and benefits and make people feel your passion.

“How Mobile Marketing Can Improve Social Media”
@kimdushinkski wants you to know that even if you don’t think you are mobile, if you are sending email and someone checks it from their phone you are! You should even consider having a web page to your main site that is optimized for mobile so people can easily see how to contact you on their 2 inch phone screen. If you are ready to dip your toe into the mobile marketing waters, both Twitter and Facebook offer SMS test message feeds your fans and followers can subscribe to.

“The Future of Social Media”
@steverubel says that trends develop slowly but are timeless. Remember that people need to hear your message 3 to 5 times from 3 to 5 different sources for it to sink in. Tap into free tools online and become a data junkie to figure out what unmet needs are on the rise that you can provide the solution for and create content that will be passed around. All roads to content lead through Google, so, make friends with Google Insights. You could rise to the top of a search category if you are digitally visible in enough places. Klout.com is a great place to find out “who the world is listening to”.

As the Social Media Success Summit #SMSS10 webinar series continues, I wanted to share with you some tips and ideas to consider for your social media strategy.

“5 Social Media Case Studies”

@marketingprofs Ann Handley spoke about companies using social media and what they were doing well. Her main point was that your social media efforts should be Friendly, Focused and Fertile. Make sure you reach people on a lifestyle level, not just focusing on your products and services. Find out what people care about and create your social media campaign around that. A great example was a Fan Page from FiberOne called “Coping with Disbelief Clinic”: the disbelief is that the product is “high in fiber, but still tastes great”. They use videos and the branding for the product is low key, but, it’s very creative and 22,000 people are participating and creating characters to interact at the “clinic”.

“How to Bring Raving Customers to Your Local Business”

Groupon’s @andrewmason and Four Square’s @tristanwalker were on the panel for this discussion. Groupon harnesses the power of group buying with a daily offer to their subscriber list of 5 million people, in 60 cities. This service is great for a business because Groupon only gets paid if the deal goes live, which is set by the response rate. So, it’s a great alternative to newspaper ads. Something to look into if you are a brick and mortar.

Four Square is a mobile social application which “makes cities easier to use”. You are incentivized to explore your city and “check in” where you are. Consumers get points and businesses offer special offers to the “mayors” or, those who visit most frequently. Starbucks saw a 15 – 20% increase in check-ins when they launched a Four Square campaign offering free coffee.

“Creating Buzz With Social Media Contests”

@mike_stelzner spoke about why to hold social media contests. They: drive traffic, sell products, excite customers, increase exposure, provide goodwill, engage customers and are fun and memorable! Bottom line is that it should offer a compelling reward and make them very easy to participate in. To see big results, you need partners and those with a large following to help spread the word.