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Posts Tagged ‘Marketing Business’

I recently had a chance to hear Mari Smith speak again at the Facebook Success Summit (#fbss10) this week and she gave a great presentation about Facebook Engagement and creating Superfans!

It’s so true that Facebook is a community, and your Fan Page is part of it. For your fans to enjoy interacting with you on your business fan page, they must feel valued and depend on your updates as a source of relevant information.

But, how can you engage them? The best posts that will get your fans “engaged” or participating, commenting and communicating with you will have a mix of text, URL hyperlinks, videos and photos (with photos being the most engaging). And, you must be posting content with frequency, not just once a week. You need to put a Facebook strategy in place for three posts per day, when you feel is the optimal time for your audience to be online. (Check Facebook.com/insights and click “details” to determine where most of your fans live).

Everyone likes to be acknowledged, so, when someone comments on your post, be sure to comment back and thank them. Use their name, be personal. Recognize fans when you can, such as randomly choose a fan of the day, or feature a fan who uploads the most photos to your Fan Page wall.

Most of all, be sure to ask questions in your posts. “What do you think?” “Give us your comments below.” Tell them “we want to hear from you” or “click like if you liked this post”. Let your fans know you are interested in what they have to say. Create a fun place that your fans will want to visit again and again and post great content they will look forward to reading.

Here’s wishing you successful Facebook marketing for business.