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Posts Tagged ‘Keyword Searches’

This is the first in a series of blogs I’m calling, “Search Engine Marketing 101” or How To Get Your Business Found Online. Today, my specific topic regarding getting yourself found online is about Keywords and their power to help you come up in natural search results. Think of you own activity. When you want to find something, you Google it, right? And, that word, or series of words, you are type into the search box is called “Keywords”.

If you don’t know what keywords your customer is using to find you, you are in trouble. Keywords are of the utmost importance in all your marketing efforts. They need to be everywhere, including the following places:

• Your Web Site for Search Engine Optimization (SEO)
• Tagged in Images on Your Web Site
• Your Blog
• The Titles of your Blogs
• Your Social Media Posts in Facebook
• Your Tweets in Twitter
• Your Headlines on Your YouTube Videos
• Your Summary Section on LinkedIn
• Your Online Press Releases

Keywords can be just one word, or a series of two to even eight words. When they get that long we call that the “long tail”. Think about how you search for something…. When you want to buy shoes, what do you type into the search box? “Running shoes”, “Supreme comfort jogging shoes”, “Nike cross training shoes”, “Brand name athletic shoes at a discount”… and the list can go on and on.

You need to conduct research and know exactly what keywords your customers are using to find you, and in a variety of short and long tailed combinations. Once you have this, it is imperative that you use them in all your online marketing efforts. Knowing what your keywords are and using them often and everywhere will improve your natural search results.

Social Media Marketing is such a dynamic environment to reach people and get the word out about your business, and it’s really hot right now! If your business does not have a presence in the social spaces, like Facebook and Twitter, you are leaving potential new customers behind and missing the chance to build on your existing relationship with current clients. When your business is using Twitter and Facebook, it can also help you find other businesses and networking connections to help your business grow. Plus it also serves as a way your existing customers can communicate with you. The stronger the relationship you can build with a client, the better because everyone knows it’s much harder to get a new customer than to keep one and when the ones you have are loyal, they will provide repeat business and referrals.

Just the other day, I was working in Twitter for my client, UGLeepen.com. I was searching keywords in Twitter related to ergonomics, because he has an ergonomic, comfort pen. I found a business who sells ergonomic products and furniture but not pens. Through just a few messages (known as “tweets”) in Twitter, I found a great lead for my client and they are in discussion to have his pen sold in their store. This is just one example of the dynamic and exciting environment Twitter can provide for your business.

I was also in Twitter for my client, Scripps Ranch Dermatology & Cosmetic Center. She has a brick and mortar business and is looking to connect with people locally in San Diego, so, I conduct keyword searches for her based on the city. As I found San Diego locals, I saw that one the people I “follow” for her repeated (or as it’s called in Twitter “retweeted”) one of our messages. Her tweet also added “this is my dermatologist”. Now I can have conversations with this client directly in Twitter. This builds the relationship and keeps the Dermatology Center top of mind so she can refer a friend or stop in for additional services herself.

Are you using Twitter or Facebook for your business yet? Contact me for a free consultation.