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Posts Tagged ‘Fan Pages’

Were you shocked to see the new Facebook changes on your profile last week? If so, you are not alone. Facebook has made tremendous changes to Personal Profiles and Business Fan Pages will not be far behind.

This is just the tip of the iceberg, but, here are 3 tips worth knowing so you can get a handle on the new changes to your Personal Facebook Profile:

1. Subscribe: Subscribing is really just the same as “adding a friend” or “liking a business page”. What’s new is that you have so many more options regarding the type of information you wish to see from each person or page. Just mouse over the name and the “hover” card will appear with many choices based on: “volume” – how often you get content, and “type” – what content you hear about. Learn more here: facebook.com/about/subscribe
2. Timeline: The former “wall” is now called your Timeline. You are not automatically switched over to this view just yet. But, take a look at learn more about it here: facebook.com/about/timeline You may find it fun. The new layout is nice with a large “Cover” photo at the top instead of the 5 little thumbnail images plus news is shown in a 2 column format (you can even click to “feature” a particular post that will spread across both columns). What’s new is you’re going to find many drop down boxes and icons to click on that will let you edit and update just about anything. For those with lots of free time, you can spend hours adding life events (even those in the past). Facebook wants to hold your whole life!
3. Privacy: There are many ways to select what other people see about you. You can control:
   • How you connect with friends
   • How you are “Tagged” and tag others
   • Who sees when you add new apps and websites
   • Who sees what you posted in the past
   • People and apps you have chosen to block

   Take a look at each setting individually and open or close them as you see fit.

PLUS! Facebook will be adding NEW “like” terms such as: “watch”, “read”, “listen” so that you can more accurately interact with content.

BONUS! And, if you really want to help Facebook know what you want to see on your wall, click the little blue triangle on the top left of a post to either remove it as a “top story”, or click the empty left top corner to mark it as a top news.

More questions? Just post them below.

Sure you’ve heard about social media marketing. Sites like Facebook and Twitter are in the press daily. Companies are blogging about their products and services but you’re wondering if it’s the right thing for your business. Here’s 5 reasons why you should add social media to your marketing mix:

1. Branding
   Social media can help you build your brand. Every time you tweet, write a blog or post a status update, you are keeping your company top of mind to your followers, fans and subscribers.
2. Get New Customers
   When you use keywords in your copy on all your social media platforms, you are improving your SEO (Search Engine Optimization) and have a better likelihood of coming up in natural search.
3. Find Business Leads
   Wondering how to build your business? You can find people in Twitter that are in your business niche and connect with them about joint venture partnerships.
4. Find Others to Promote You
   Writers and bloggers are all over the internet. Conduct a Google Blog Search to find top sites with great page rank and a mass of followers and ask them if they will write about your product or service (and link back to you on your keywords.)
5. It’s Free to Do!
   And, the best thing about social media marketing is that it’s FREE! Writing blogs, creating and managing Twitter accounts and Facebook Fan pages for your business costs nothing but your time. But, the business impact can be incredible!

So, get online and build a social marketing presence for your business. Just a few focused, strategic minutes a day will get you hooked. You’ll be glad you did. And, if you start a blog, Twitter or Facebook account for your business and then say to yourself, “now what?” I can help.