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Posts Tagged ‘Facebook strategy’

I recently had a chance to hear Mari Smith speak again at the Facebook Success Summit (#fbss10) this week and she gave a great presentation about Facebook Engagement and creating Superfans!

It’s so true that Facebook is a community, and your Fan Page is part of it. For your fans to enjoy interacting with you on your business fan page, they must feel valued and depend on your updates as a source of relevant information.

But, how can you engage them? The best posts that will get your fans “engaged” or participating, commenting and communicating with you will have a mix of text, URL hyperlinks, videos and photos (with photos being the most engaging). And, you must be posting content with frequency, not just once a week. You need to put a Facebook strategy in place for three posts per day, when you feel is the optimal time for your audience to be online. (Check Facebook.com/insights and click “details” to determine where most of your fans live).

Everyone likes to be acknowledged, so, when someone comments on your post, be sure to comment back and thank them. Use their name, be personal. Recognize fans when you can, such as randomly choose a fan of the day, or feature a fan who uploads the most photos to your Fan Page wall.

Most of all, be sure to ask questions in your posts. “What do you think?” “Give us your comments below.” Tell them “we want to hear from you” or “click like if you liked this post”. Let your fans know you are interested in what they have to say. Create a fun place that your fans will want to visit again and again and post great content they will look forward to reading.

Here’s wishing you successful Facebook marketing for business.

I’m so excited to attend the Facebook Success Summit #fbss10 this month. I’ll be posting to my blog with a recap of the key takeaways from the presentations. It’s very important to me to stay current on what is going on in the dynamic space of social media marketing, and that is why I am taking part in this virtual webinar series through the month of October. With people spending a 55 minute average amount of time on Facebook, you want to make sure your page is a great experience for fans and also “sticky” enough so they will want to keep coming back.

How to Create a Compelling Facebook Presence that Generates Profits
Social Media Marketing guru, Mari Smith gave a wonderful presentation with a 6 step Facebook strategy. Once you have set your goal for using Facebook, these are the steps to follow to achieve it:

1. Design – Make sure your Facebook Welcome page is designed to meet your goal (ie. Are you trying to get more people to opt in to your list? Make sure to include your email collection box.)
2. Content – Decide how often (frequency, time of day) to post good content to your fans and what kind. (links, videos, other people’s content.)
3. Promotion – Decide how often to run special offers, coupons and promotions.
4. Engagement – Make sure you are engaging your audience with questions and fun.
5. Conversion – Are the fans buying or doing the action you’ve requested of them (ie. Joining your list, commenting on your wall). Track as much as possible.
6. Scalability – When your fans grow into the thousands, do you have the internal support staff to continue your current level of service?

How to Build and Manage a Loyal Fan Base
Amy Porterfield and Cindy King, managers of the Social Media Examiner Facebook Fan page, gave a great talk outlining how they keep their fans engaged and happy. Here are their 5 tips:

1. Engagement – Respond to every post and use their name so it is personal.
2. Ask Questions – You don’t always have to ask something specific to your brand (ie. What is your favorite frosting.)
3. Use @ Tags – If your fan page has a personal profile behind it and you are “friends” with the fans, you can “tag” their name in a post to build relationships.
4. Use 3rd Party Articles – Reference someone else’s article and then pose your own question or comment about it.
5. Negative Comments – If you receive negative comments, don’t ignore or delete. Use it as a time to shine.

The Power of Facebook Advertising
Facebook has exceeded Google in the weekly market share of total internet traffic. Facebook is now the largest display advertising in the world as of 1st Quarter 2010, surpassing Yahoo. Chris Treadaway told us about how you can easily test Facebook ads and how extremely targeted and cost effective they are.

Chose to show your ad based on geographics, gender, age, birth date or marital status. Pick keywords people display in their profile. Choose to exclude those already following you. You’ll see the estimated reach numbers before you make the ad live. You can choose from the self service option spending as little as $1 per day or sponsored ads, with a $5k minimum. Be sure to run your ad for at least 7 days to get results, before deciding to change copy, headline or photo images. Track results over time to determine the ad that works the best for conversion.

Again, before you can get the results you want using Facebook for business, be sure to set a clear goal then follow some of the suggestions above to achieve it. If you need social media training or help with social media strategy, I can help.