Posts Tagged ‘Facebook for business’
Out of the 37 million Facebook business pages, 7 million have already made the mandatory 3/30 switch to the “Timeline” format. Want to know what best practices early adopters have to share? Read on.
- Features: Hover over any post you have made to your wall and click the “star” button top right that says “Highlight”. When you do, it will spread the post out to cover both columns of your wall and feature it. This is GREAT for photos and makes a fantastic visual impact.
- Pins: You can pin any post or “feature” to the top of your wall, so, it is the first thing your visitors see. The result? Increased engagement with your page. Find this button by hovering over a post, and you’ll see “edit or remove” option, top right. Click the “pencil” image and choose “pin to top”.
- Noisy Tabs:If you were using a Facebook Welcome page before, it is now a “tab” that appears under the cover photo. You have 3 “above the fold” spots to use, so, make them good with custom tabs that really engage your visitor. Making your tab “noisy” refers to the level of engagement you can get by asking people to do something on a page, like, vote or watch a video.(By the way, you don’t have to have “liked” a page to write on the wall now, so, getting people into your permission marketing stream with a “like” is something you need to focus on.) Tabs are now your only place to give visitors a “call to action”.
Take a look at the following “early Facebook timeline adopters” business pages for ideas:
What is the most exciting about these new changes is that those Facebook business pages with under 1 million fans that have been using the new timeline for 1 month now, have seen significant improvement in engagement with their page.
Try the suggestions below and post your results below.
I’m so excited to attend the Facebook Success Summit #fbss10 this month. I’ll be posting to my blog with a recap of the key takeaways from the presentations. It’s very important to me to stay current on what is going on in the dynamic space of social media marketing, and that is why I am taking part in this virtual webinar series through the month of October. With people spending a 55 minute average amount of time on Facebook, you want to make sure your page is a great experience for fans and also “sticky” enough so they will want to keep coming back.
How to Create a Compelling Facebook Presence that Generates Profits
Social Media Marketing guru, Mari Smith gave a wonderful presentation with a 6 step Facebook strategy. Once you have set your goal for using Facebook, these are the steps to follow to achieve it:
- Design – Make sure your Facebook Welcome page is designed to meet your goal (ie. Are you trying to get more people to opt in to your list? Make sure to include your email collection box.)
- Content – Decide how often (frequency, time of day) to post good content to your fans and what kind. (links, videos, other people’s content.)
- Promotion – Decide how often to run special offers, coupons and promotions.
- Engagement – Make sure you are engaging your audience with questions and fun.
- Conversion – Are the fans buying or doing the action you’ve requested of them (ie. Joining your list, commenting on your wall). Track as much as possible.
- Scalability – When your fans grow into the thousands, do you have the internal support staff to continue your current level of service?
How to Build and Manage a Loyal Fan Base
Amy Porterfield and Cindy King, managers of the Social Media Examiner Facebook Fan page, gave a great talk outlining how they keep their fans engaged and happy. Here are their 5 tips:
- Engagement – Respond to every post and use their name so it is personal.
- Ask Questions – You don’t always have to ask something specific to your brand (ie. What is your favorite frosting.)
- Use @ Tags – If your fan page has a personal profile behind it and you are “friends” with the fans, you can “tag” their name in a post to build relationships.
- Use 3rd Party Articles – Reference someone else’s article and then pose your own question or comment about it.
- Negative Comments – If you receive negative comments, don’t ignore or delete. Use it as a time to shine.
The Power of Facebook Advertising
Facebook has exceeded Google in the weekly market share of total internet traffic. Facebook is now the largest display advertising in the world as of 1st Quarter 2010, surpassing Yahoo. Chris Treadaway told us about how you can easily test Facebook ads and how extremely targeted and cost effective they are.
Chose to show your ad based on geographics, gender, age, birth date or marital status. Pick keywords people display in their profile. Choose to exclude those already following you. You’ll see the estimated reach numbers before you make the ad live. You can choose from the self service option spending as little as $1 per day or sponsored ads, with a $5k minimum. Be sure to run your ad for at least 7 days to get results, before deciding to change copy, headline or photo images. Track results over time to determine the ad that works the best for conversion.
Again, before you can get the results you want using Facebook for business, be sure to set a clear goal then follow some of the suggestions above to achieve it. If you need social media training or help with social media strategy, I can help.