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Posts Tagged ‘Business Goals’

Here’s my last installment of notes from the Social Media Success Summit webinar. These are great social media marketing tips from two top bloggers. Blogging is so important to getting your keywords found online and having a social media marketing strategy in place BEFORE you begin your social media efforts in Facebook, Twitter and your blog will help you achieve your business goals.

“Making Your Blog a Social Media Destination”
There are 1.8 billion people online which equals 26% of the world population. You’ve got to be found online and dominate search results for your keywords. So, what can a blog do for you? Technorati’s “State of the Blogosphere” reports these numbers about blogging:
71% = Blogging provides greater visibility for your company
63% = It gets clients to purchase
56% = Helps you be regarded as a thought leader
40% = Makes you more visible so you are asked to speak at conferences on your product/service

If that’s not enough, here are more reasons why you should blog: Enhances reputation, Establishes your brand, Builds credibility, Helps you get traffic (SEO), Helps you build your list and most importantly, it Brings you more business! Be sure to create great content, use your keywords, and tap into what your readers want. Via @denisewakeman

“Easily Integrate Social Media Into Your Marketing Mix”

Some people are just broadcasting in social media spaces and not responsive to customer service and replying to people. Don’t create a social media account unless you have a strategy in place to support it. Social media is about the pre-sale and relationship building. Once they love you, they will refer. Find out what your audience is interested in and give it to them in the way they want it. Talk to people about their problems then direct them to your articles that solve that problem. Network with those people who influence your audience for a bigger reach. Via @chrisgarrett