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Posts Tagged ‘Brand Name’

This is the first in a series of blogs I’m calling, “Search Engine Marketing 101” or How To Get Your Business Found Online. Today, my specific topic regarding getting yourself found online is about Keywords and their power to help you come up in natural search results. Think of you own activity. When you want to find something, you Google it, right? And, that word, or series of words, you are type into the search box is called “Keywords”.

If you don’t know what keywords your customer is using to find you, you are in trouble. Keywords are of the utmost importance in all your marketing efforts. They need to be everywhere, including the following places:

• Your Web Site for Search Engine Optimization (SEO)
• Tagged in Images on Your Web Site
• Your Blog
• The Titles of your Blogs
• Your Social Media Posts in Facebook
• Your Tweets in Twitter
• Your Headlines on Your YouTube Videos
• Your Summary Section on LinkedIn
• Your Online Press Releases

Keywords can be just one word, or a series of two to even eight words. When they get that long we call that the “long tail”. Think about how you search for something…. When you want to buy shoes, what do you type into the search box? “Running shoes”, “Supreme comfort jogging shoes”, “Nike cross training shoes”, “Brand name athletic shoes at a discount”… and the list can go on and on.

You need to conduct research and know exactly what keywords your customers are using to find you, and in a variety of short and long tailed combinations. Once you have this, it is imperative that you use them in all your online marketing efforts. Knowing what your keywords are and using them often and everywhere will improve your natural search results.