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Posts Tagged ‘Best Buy’

I’m really enjoying the great reminders and ideas speakers at the Social Media Success Summit #SMSS10 are sharing. Here’s my recap of the Social Media webinars from the Tuesday sessions:

Getting the Most out of LinkedIn
@LewisHowes has spent a lot of time using LinkedIn and he’s learned by trial and error the best place to focus. With 65 million business professionals using this tool, he believes it is the #1 social media site to build your business. You can export your contacts (to use in other marketing ways, like email) and the demographics of those who use it are people with a high net worth (an average Household Income of $109,000). These are business decision makers, so, if you make a good connection for a business partnership, you can most likely close a deal quickly.

Top 3 places to focus:

1. Optimize your page for keywords.
2. Join as many targeted groups as possible.
3. Add Blog Feed and Video Apps.

How Big Businesses are Leveraging the Power of Social Media
This webinar had the marketing directors of Whole Foods, Best Buy and Home Depot talking about how they are utilizing social media. Many have “global” sites for the brand and also “local” sites for stores (since they are brick and mortar) – both in Facebook and Twitter.

They are using Flickr for photo streams, YouTube for both user generated and vendor generated content, in addition to their own videos which range on a variety of topics. They are putting their social media sites in printed circulars, in their windows (since they are store fronts) and sandwich boards in front of the stores.

Many are using twitter as a customer service outlet like Best Buy @twelpforce and some even have twitter accounts just for specific topics like Home Depot and their sponsorship of NASCAR racing @homedepotracing or Whole foods and their food and wine guys @WFMWineGuys. The big takeaway was to have fun with it and find out who is passionate about your brand and tap into that.

3 Reasons You Need a YouTube Marketing Strategy
@GregJarboe spoke about YouTube, pointing out that 86% of internet users are viewing videos each month and 81% of all videos are viewed on YouTube, so, you need to be there! Many people stop watching at the 10 second mark, so, your call to action and good content needs to be front loaded. You must optimize your video for keywords, so, be sure to put them in the Title, Description and Tags. If you need ideas for what to make videos about, visit the YouTube Creator’s Corner:

There is also an “insight” button in “My videos” of your account where you can see demographic info, referring URL info and where people are bailing out.

Bottom line is to add video frequently so people will subscribe to it (like your blog). And, every time you post a video on you tube, embed it in your blog as the views there count in YouTube.

Social Media Success Summit 2010

Ready to get on the social media marketing train but don’t know where to start? There is an awesome online conference you must know about! Social Media Success Summit 2010 is the web’s largest live virtual marketing conference that will empower you to use social media to gain more exposure, better engage customers and grow your business.

Attend webinars from 24 of the world’s leading social media gurus, such as: Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook); experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert) and Ramon De Leon (Chicago Domino’s Pizza)—just to mention a few!

This is the place where the social media thought leaders come together to talk about what’s happening in social media marketing and considering the online world is so dynamic and changes so quickly, you’ll want to know what other business have learned and are doing so you can put your social media marketing strategy in place.

TODAY IS THE LAST DAY TO SAVE 50% (Expires at Midnight Pacific on Thursday April 15th)

This virtual, online summit starts Tuesday, May 4 and runs through May 25. It will be spread over many weeks (and recorded for later playback) so, even if you have a schedule conflict, you can still play back any of the webinars at a later date.

“Consider this: 97% of last year’s attendees said they’d recommend the summit to a friend and attend again,” says Michael A. Stelzner, #SMSS10 Event founder. “Studies show that consumers prefer to work with businesses that have a strong social media presence. It’s not too late to get your business engaged with customers via social media. But if you wait, you’ll be giving your competitors a significant advantage that’ll be hard to overcome.”

I attended last year and I can’t wait to find out what this amazing group has to share with us this year! This event is THE SOCIAL MEDIA MARKETING EVENT for any business who wants to be successful using social media to generate leads and build strong business partnerships.