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Posts Tagged ‘3 Ways’

Marketing is all about reaching the most targeted audience at the right time in their buying cycle. The reason permission based marketing (when someone opts-in to your list) is so valuable is that you often may not know when a customer is “ready to buy”, so making sure your target audience is engaged with you in the contact method(s) they prefer is key.

People need to see your message 7 – 10 times before they take an action, so the more methods they opt-in to, the better. If they see your Facebook post, email and LinkedIn Status update in the same week, you are increasing the “marketing impressions” they receive, so you have a better chance of being top of mind when they need you.

Try these 3 Ways to Stay Top of Mind:

1. Email: Make it part of your marketing plan to send monthly emails. Even if your audience doesn’t have time to read them, or even click through, your name goes by as a touch point. Even if they hit the delete button, your name / brand has registered in their mind… keeping YOU top of mind when they need your product or service.
2. Be Engaging: Create content on your blog, Facebook, Twitter and LinkedIn status updates that people will want to share or comment on. The more interaction you can get with your content, the more you will be remembered by your audience AND, get exposed to their contacts when they “share” what you’ve posted. Photos and Videos get the most activity.
3. Reach Out 1 on 1: When you see an article that makes you think of someone, email it to them, or share it on their Facebook Wall. When you make an effort to keep others top of mind, they will do the same in kind just based on the fact that they appreciate your thoughts and effort.

Every business should have an online marketing plan that should include blogging, Facebook and email to get started. Twitter and LinkedIn should also be considered. If you are not sure how to reach your target customer, or you need assistance developing a marketing plan, we’re here to help.

(Image credit: warehousinglogisticsinternational.com)

Out of the 37 million Facebook business pages, 7 million have already made the mandatory 3/30 switch to the “Timeline” format. Want to know what best practices early adopters have to share? Read on.

1. Features: Hover over any post you have made to your wall and click the “star” button top right that says “Highlight”. When you do, it will spread the post out to cover both columns of your wall and feature it. This is GREAT for photos and makes a fantastic visual impact.
2. Pins: You can pin any post or “feature” to the top of your wall, so, it is the first thing your visitors see. The result? Increased engagement with your page. Find this button by hovering over a post, and you’ll see “edit or remove” option, top right. Click the “pencil” image and choose “pin to top”.
3. Noisy Tabs:If you were using a Facebook Welcome page before, it is now a “tab” that appears under the cover photo. You have 3 “above the fold” spots to use, so, make them good with custom tabs that really engage your visitor. Making your tab “noisy” refers to the level of engagement you can get by asking people to do something on a page, like, vote or watch a video.(By the way, you don’t have to have “liked” a page to write on the wall now, so, getting people into your permission marketing stream with a “like” is something you need to focus on.) Tabs are now your only place to give visitors a “call to action”.

Take a look at the following “early Facebook timeline adopters” business pages for ideas:
http://www.facebook.com/julep
http://www.facebook.com/Nylabone
http://www.facebook.com/VEVO
http://www.facebook.com/mountaindew

What is the most exciting about these new changes is that those Facebook business pages with under 1 million fans that have been using the new timeline for 1 month now, have seen significant improvement in engagement with their page.

Try the suggestions below and post your results below.