Archive for August, 2009
Print is dead. Ok, it’s not really, but, it sure feels like it. How many people do you know who still use the printed Yellow Pages to find a business? I sure don’t. Those are dusty doorstops at my house. I don’t even know why I keep them. They should just go right into the recycle bin the minute they get left on my doorstep. I find everything I ever need online! All the time. I love the internet. And, if for some strange reason I can’t find the answer to my question in Google search results, (oh, yes, I’m loyal to Google!), I ask a friend to refer. Instead of picking up the phone, I text, email or post questions in LinkedIn or Facebook to my friends and business colleagues. And, that’s what social media marketing is all about: networking, building relationships and referring online.
Think about how you’ve purchased something recently. Something specific that you weren’t sure a store in town would have, or maybe it was here in town, but you didn’t know what store would carry it. Did you search for it online first? It’s very easy to search and even buy online, instead of driving all around town not knowing whether you will find the item you wanted or not. I did this a few times recently with local bookstore. I was feeling guilty that I would always just go to Amazon.com to buy the book, CD or DVD I wanted. So, I thought, no, this time I’m going to shop in town. And, you know what, twice I was disappointed because they didn’t have the item I wanted in stock or even in their computer system so they could order it and I could drive back and pick it up later. Online is easier. Online is convenient. Those who shop online enjoy the fact that the product comes right to their home, no fuss, no muss.
There are 70 million people conducting daily online searches on the internet. These people are searching for products, services and solutions to problems. The question I pose to you, is, if your customer searches for your products or services, can they find you?