There are a lot of social media marketing companies popping up all over the internet these days. You are probably seeing a lot of their ads IN the social media spaces, like Twitter and Facebook. “Get thousands of Twitter followers….”, “Automate All Your Social Spaces!” But, the bottom line with these types of companies is this, You Get What You Pay For.
Social Media is all about networking, relationship building and connecting – one human to another. Too much automation will not give your business the “real time” and human presence you want. Now, I’m not saying some pre-scheduled tweets and Facebook posts aren’t helpful, since we can’t be online 24/7 and there are great free online tools such as SocialOomph and HootSuite for that. But, I would strongly caution against using those companies that are offering dirt cheap pricing for social media marketing assistance. You want the person (not a spambot) managing your social media spaces so that you can not only find, but connect with targeted, quality Facebook Fans and Twitter Followers. An automated service cannot provide the human element so critical for social media business success.
All businesses need a social media marketing presence in today’s world. Your customer is looking for it on your web site, catalog and email they receive from you. They want to be the first to know about your specials and coupons and are looking to you for your knowledge in the industry or just the right tidbit of information about the product or service you provide to get them to buy. Though social media is very important, it should be just one element of your marketing strategy. Traditional marketing is still necessary and the smart business owner would choose a social media marketing firm that is solidly rooted in traditional marketing basics, such as direct mail, email and press releases to ensure that a well unified campaign is executed.
Again, with social media, you get what you pay for and if it sounds too good to be true, it probably is. If you’re ready to launch your social media presence for your business and want to make sure the person who manages that effort also has over 15 years of experience in direct marketing, brand building, and designing targeted marketing plans, give me a call. I can help!