Marketing is all about reaching the most targeted audience at the right time in their buying cycle. The reason permission based marketing (when someone opts-in to your list) is so valuable is that you often may not know when a customer is “ready to buy”, so making sure your target audience is engaged with you in the contact method(s) they prefer is key.
People need to see your message 7 – 10 times before they take an action, so the more methods they opt-in to, the better. If they see your Facebook post, email and LinkedIn Status update in the same week, you are increasing the “marketing impressions” they receive, so you have a better chance of being top of mind when they need you.
Try these 3 Ways to Stay Top of Mind:
- Email: Make it part of your marketing plan to send monthly emails. Even if your audience doesn’t have time to read them, or even click through, your name goes by as a touch point. Even if they hit the delete button, your name / brand has registered in their mind… keeping YOU top of mind when they need your product or service.
- Be Engaging: Create content on your blog, Facebook, Twitter and LinkedIn status updates that people will want to share or comment on. The more interaction you can get with your content, the more you will be remembered by your audience AND, get exposed to their contacts when they “share” what you’ve posted. Photos and Videos get the most activity.
- Reach Out 1 on 1: When you see an article that makes you think of someone, email it to them, or share it on their Facebook Wall. When you make an effort to keep others top of mind, they will do the same in kind just based on the fact that they appreciate your thoughts and effort.
Every business should have an online marketing plan that should include blogging, Facebook and email to get started. Twitter and LinkedIn should also be considered. If you are not sure how to reach your target customer, or you need assistance developing a marketing plan, we’re here to help.
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