Why is a blog so important in online marketing? Because of its ability to “pull” leads and customers to you!
When you think of typical marketing, it’s generally “pushed” out to the audience. You send out direct mail and email, you post Facebook, Twitter and LinkedIn content, you hand out flyers, you place print ads…. push, push, push.
With 70 million people conducting daily searches on the internet, smart business owners are using their Blog to “PULL” potential customers to them! People are conducting online search for a solution to their problem. If you Blog about the right topics, YOUR web site can come up as the solution!
How to Pull People to Your Blog?
- Put the Keyword into the Title as soon as Possible: Search engines give more weight to the 1st 3 words of a title.
- Use Keywords throughout the Article: Use the phrase in the 1st sentence or 2, then 1 or 2 other times in the post. Hyperlink them back to the most relevant page of your own website or blog.
- Get Links to your Blog: Start with links from your own website, your own Facebook and Twitter sites, and then branch out and make friends online to get links from OTHER peoples websites.
Keywords are the key and you must use them in your content in the right places and also receive inbound links to your content on your important keywords. There are many elements that effect Search Engine Optimization and your ability to pull people to your content. Call us if you have any questions on how to blog effectively for your business.