Out of the 37 million Facebook business pages, 7 million have already made the mandatory 3/30 switch to the “Timeline” format. Want to know what best practices early adopters have to share? Read on.
- Features: Hover over any post you have made to your wall and click the “star” button top right that says “Highlight”. When you do, it will spread the post out to cover both columns of your wall and feature it. This is GREAT for photos and makes a fantastic visual impact.
- Pins: You can pin any post or “feature” to the top of your wall, so, it is the first thing your visitors see. The result? Increased engagement with your page. Find this button by hovering over a post, and you’ll see “edit or remove” option, top right. Click the “pencil” image and choose “pin to top”.
- Noisy Tabs:If you were using a Facebook Welcome page before, it is now a “tab” that appears under the cover photo. You have 3 “above the fold” spots to use, so, make them good with custom tabs that really engage your visitor. Making your tab “noisy” refers to the level of engagement you can get by asking people to do something on a page, like, vote or watch a video.(By the way, you don’t have to have “liked” a page to write on the wall now, so, getting people into your permission marketing stream with a “like” is something you need to focus on.) Tabs are now your only place to give visitors a “call to action”.
Take a look at the following “early Facebook timeline adopters” business pages for ideas:
What is the most exciting about these new changes is that those Facebook business pages with under 1 million fans that have been using the new timeline for 1 month now, have seen significant improvement in engagement with their page.
Try the suggestions below and post your results below.