Have you seen any Twitter hashtags on your favorite shows lately? I’ve started noticing this myself and then read a great article in TV Guide Magazine about the introduction of hashtags (#) scrolling at the bottom of your TV screen for certain shows.
Many broadcast and cable networks are now starting to add Twitter hashtags to the bottom of their shows: Fox, CBS, NBC and Comedy Central included. Fox marketing president Joe Earley says, “We thought if we provided the official hashtags, then more posts would aggregate.” Joe is right. If you want to aggregate information to view real time activity on your brand, name, product or service, hashtags are the way to go.
Monitter.com is a great online resource that lets you monitor hashtags in real-time from their website. You can even monitor up to 3 hashtags at once, which appear in three columns with the newest tweets in each column popping up at the top. It’s a powerful way to see trends and get in on the conversation that people are having, real time!
As DVR’s become more popular, social media is now helping TV networks drive people to watch their favorite shows in real time so they can be part of the conversation. In fact, NBC just launched NBC Live, a whole site devoted to promoting its shows via social media, while CBS just recently held its own “Tweet Week” devoted to its shows.
Social is starting to weave itself into the daily fabric of our lives, from the computer to our phone, to the way we search for information online and watch TV (which you can also do from your phone). So much cross over is very exciting for those of us in the social media industry. If you are not using the power of Twitter or Facebook to promote your business, you need to take a look at these results below and then ask yourself why not?
Last month, Comedy Central jump-started the hashtag trend with its Comedy Central Roast of Donald Trump. The network reports that the show became it’s “most watched in history” and credited some of that success to its decision to run a “#trumproast” hashtag at the bottom of the screen throughout the special. Analysis shows that the “#trumproast” hashtag was used more than 27,000 times on Twitter during the telecast. That’s a lot of social activity for a 1 hour Television show.
Think there is no power in social media? Think again!