There are now over 600 million people using Facebook. 2 million web sites are integrated with Facebook social plug ins. Facebook has their own algorithm, much like Google, which is called Edge Rank. Having good Edge Rank determines if your posts are making the “Top News” feed. Facebook has two news feeds: “top news” and “most recent”. Top News is the default feed Facebook assigns to accounts and what most people see. It is a snapshot of the “most active” Facebook people and pages you are connected to. Most Recent is the feed that shows what every person or business you are connected to has posted in their status update. As a business, the more you are “shared”, “liked” and “commented” on, the better your Edge Rank.
As a business, you must follow these tips to improve your Edge Rank and help ensure your posts are being seen by your community:
- Post photos: they get the BEST Edge Rank
- Post videos
- Post URL Links out to content (Only posts with URL’s can be shared. Text only does not show the “share button”)
- Post live, manual posts (not all auto fed)
More Tips About Facebook and Your Blog:
You may also want to consider manually posting your new blog articles into Facebook, rather than auto feeding them in via the notes tab, Networked Blogs app or other automated tool, like Twitterfeed. The reason is, a manual post allows you to choose the best “thumbnail” image to accompany the post. Sometimes, auto fed blogs don’t provide a visual thumbnail (and sometimes they do, so, check the one you are using). People like to see images along with content. Take a look at how your blog article entries look on your Facebook wall now and decide what works best for you. At least 1 post per day should be a live, manual post to improve Edge Rank.
When it comes to Facebook Social Plug Ins, use the “like box” on your blog. The “like button” is not as viral. It posts 1 line to the wall of the person who clicks it. But, the “like box” makes the post easier to share, shows up on the wall of the person who posted it and includes thumbnail images of fans.
Allowing people to share your blog while reading their Facebook wall posts is key. If someone starts on your blog and wants to share your article in Facebook or any other social tool they use, you should make sure your blog is as “sharable” as possible by adding share buttons to each and every blog article. Add them to the top and bottom of the post. For example, you may use the “TweetMeme” button at the top of the post and the “Add This” list of buttons at the bottom. Be social everywhere you can and encourage sharing.