How Social Media Won Me a Free Haircut
February 16th, 2011 | 
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Haircut Back View
Haircut Front View
Combining social media with traditional marketing works. Facebook is great for not only connecting with your current customers online, but also getting new leads and exposure via referral.
Here’s one way a hairdresser used social media (Facebook) for lead generation.
I discovered Rely Local from a postcard at a local shop in my neighborhood. I visited their site and “liked” them in Facebook. A few weeks later, I noticed a post entitled “click Like and be entered to win a free haircut from Hair by Chandra.” I really never expected to win, but, as a social media consultant, I know how beneficial clicking “like” can me to a business, so I was happy to click.
When I won, it was such a nice surprise and this was a really great example of how timing is everything. I had been considering finding a hair stylist in my neighborhood, instead of making the 1 hour round trip to visit the shop I’d been using for awhile. So, when I saw the post asking me to click “like”, I was at the perfect time in my “buying cycle” to pay attention to the post and find out more about WIIFM (What’s In It For Me?)
After the free service, she took my picture and uploaded it to her Facebook Business page from her Iphone. I went online to Facebook as well and added my happy comments and review of her service under my photo and also as a separate post right to her Facebook wall (which showed on my own personal Facebook wall and was viewed by all my friends.)
Because of her contest offer, both her Facebook wall and Rely Local are getting new “likes”, engagement, and the opportunity to be seen by all my local friends (and others like me) who may be interested in using her services, or learning more about Rely Local. This is the viral beauty of social media sharing and how you can build your Facebook “fans” and get more leads with social media.
What a business really needs to realize is that social media tools, like Facebook, can serve as another touchpoint (or “eyeball” if you will) to keep you top of mind to your audience. The more someone sees your posts, they will be much closer to buying from you when they are ready to purchase because of the relationship you’ve built with them in the social media community, in this case, Facebook.
I was thrilled to get a free haircut and happy to have found someone local that I liked. It was a win, win for all. Thank you social media!
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Thanks for posting this! Yes, Social Media is a pretty amazing way for businesses to connect to new (and existing) customers. Unfortunately, it can be daunting for a lot of business owners, as the technology is always changing, and, frankly, their time might be better spent doing what they do best: cutting hair, fixing brakes, filing your taxes, etc… That’s awesome that someone like RelyLocal can help connect the dots.
Absolutely! The partnership with Rely Local and Hair by Chandra is a great example of how social media can be used to make great business connections and expand your online reach. I’ll be talking about this very topic at the Good Ol Gals Women’s Business Networking group this Friday in Oceanside.
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