HowDoIMarketMyBiz.com

Hi – I’m Joann Whetstine, Social Media Marketing Consultant, and founder of HowDoIMarketMyBiz.com (that’s me up there at the top of this page). I started this business to help people like you get more customers with online marketing. I focus on Social Media Marketing, (also known as Web 2.0), which is about networking, relationship building and communicating with your target customer, directly.

How Social Media Marketing Can Help Your Business

In these new social spaces, customers give you permission to tell them things about you and your business, and once you build yourself as a company they feel they know and trust, these people will be your best customers. And, the great thing about these social tools is that your content is available to them online, 24/7, whenever they want it.

Plus it gives you a constant marketing presence, builds your reputation and brand and puts you top of mind when a customer needs your services.

“Do I Really Need A Social Media Marketing Consultant?”

In a word, yes. There are 70 million people conducting daily searches on the internet. These people are searching for a solution to a problem. At HowDoIMarketMyBiz.com, we can help them find you.

In the “older days” of the internet, information online was static and not often updated. With the 2.0 technologies of today, any business can post information about themselves, using keywords your customers are searching on, to deliver the right message at the right time to your target customer. Your customer is looking for solutions and if your content is on the internet, you will come up in their keyword search as the answer.

If you have the right message, they become pre-sold on your product or service and they contact and buy from you. This new ability to post content online also helps you build a relationship with your customer through social tools like Twitter and Facebook. You get involved in their conversations, they get to know and trust you, and you are there to offer solutions when needed.

And, The Numbers Back It Up…

Your target market is online right now, conducting keyword searches and trying to find you. Your target market is using social tools like Facebook and Twitter, even in YOUR age demographic.

Facebook Stats:

• Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers and facilitates the sharing of information.
• Facebook has more than 500 million active users.
• More than two-thirds of Facebook users are outside of college with the fastest growing demographic being those who are 35 years old and older.
• There are more than 30 million active users currently accessing Facebook through their mobile devices.
• Facebook public fan pages can come up in natural search results when you post content using keywords.

Twitter Stats:

• Twitter is a microblogging platform 100% indexed by Google. If you tweet keywords you can come up in natural search results.
• No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing.
• There are 75 million global users on Twitter generating over 50 million tweets per day.
• Deomographics of Twitter users are not primarily teens or college students, with the 35 – 49 age group comprising nearly 3 million unique visitors.
• 62% of people use twitter at work.

Blog Stats:

• Blogs are crucial to every business with the ability to get more traffic than your traditional web site.
• A blog brings customers to you, instead of you having to find them.
• Blogs help you come up in search results, when you use your keywords, which will grow your lead list to improve revenue.
• You will enhance your reputation, build a community and take control over your Brand when you have an effective, regularly updated blog.

These and many other social tools and online marketing activity is where you need to be focusing your marketing efforts to grow your business today. Don’t get stuck in how you used to do things, stay current with how people are getting their information today and build a strong presence for your business online, now. Your customers are looking for solutions to their problems and when they conduct a keyword search, they need to find you.

Fill out the short contact form (at the top right-hand side of the page) and let me know how I can help your business get more customers with online marketing today!